Let’s just get this out of the way—you don’t need a business coach to be successful. I know, I know. That’s not what the online gurus, high-ticket masterminds, and "exclusive" coaching programs want you to believe. But here’s the truth: everything they’re selling is already out there, for free.
I say this as someone who’s been through it. I’ve made the bad hires. I’ve had sales calls that tanked so hard I wanted to crawl into a hole. I’ve had customers walk away, projects flop, and marketing campaigns that felt like setting money on fire. And through all of that, I didn’t need a coach. I needed a system, discipline, and the ability to get back up.
The Business Coaching Industry Is Just That—A Business
Let’s be honest—most business coaches don’t have it figured out either. They’re just better at selling themselves than you are (which, ironically, is the only thing they’re actually teaching). They package up common sense, slap a price tag on it, and tell you that you’re missing some secret formula. You’re not.
What you really need isn’t another expensive "accountability partner". You need a way to actually execute and keep yourself organized so your business doesn’t feel like an endless cycle of putting out fires.
Google, YouTube, and ChatGPT Are The Coaches You Need
There has never been a time in history when you could access this much knowledge for free. You can literally Google "how to run Facebook ads," "how to hire employees," or "how to create a sales funnel" and get step-by-step guides from people who actually did it. You can watch hours of YouTube videos from entrepreneurs who built real businesses—not just courses. And now, with AI? You can ask ChatGPT for a strategy, a script, a marketing plan—whatever you need.
So tell me again, why would you pay thousands for someone to regurgitate what’s already at your fingertips?
What You Actually Need to Succeed
Instead of throwing money at a business coach, here’s what you should invest in:
✅ A System: Stop running your business on Post-it notes and chaos. Use tools like Notion, Trello, or ClickUp to organize tasks and stay on top of your goals.
✅ A Budget: Not for a coach, but for ads, better software, product development, and things that actually move the needle.
✅ Real-World Experience: The best business lessons come from doing—not watching, not learning, but actually trying and failing and adjusting.
✅ A Network: Not a coach, but a community of other business owners who are in the trenches with you. Collaborate, share wins, share struggles.
Why I’m Done With Gatekeeping
I hate the thought of younger me spending valuable operating dollars on a coach who, let’s be real, probably doesn’t even have their own business running smoothly. I’m done with the gatekeeping. You want to see how I actually do it? Cool—I’ll show you. No fluff, no $10,000 "business accelerator" program. Just real business, real experience, real lessons.
Follow me on all platforms if you’re tired of the BS. I’m sharing everything. Team small business for life. 🚀